711cu Privacy Policy – Our Commitment to Protecting Your Personal Information

This Privacy Policy is published by 711cu ("we", "the platform" or "711cu") and applies to all members, registered users, and visitors who access 711cu's website and services through any channel — whether via a web browser on a desktop, smartphone, or tablet. 711cu is an online entertainment platform offering video slots, Live Casino, fish shooting games, and other digital entertainment to users in Malaysia.

We understand that your trust in us depends not only on the quality of the games and services we offer, but also on how we handle the personal information you share with us. This Privacy Policy is therefore written in clear, plain language — free of confusing legal jargon — so you can truly understand your rights and how 711cu protects your data.

This Privacy Policy describes the types of information we collect, why we need it, how it is used, with whom it may be shared (under very limited and specific circumstances), how long we retain it and your rights regarding your personal data. In the event of any conflict between a translated version of this Privacy Policy and another language version, the Bahasa Malaysia version shall be considered definitive.

711cu collects various types of personal information necessary to provide a secure, quality service that meets regulatory requirements. The following are the main categories of information we may collect:

Basic Identity Information:

Account Information & Activity:

Financial & Transaction Information:

Technical & Device Information:

711cu collects your personal information through several methods, all based on your interactions with our platform:

• Account Registration: Information you provide when registering a new 711cu account, including your name, phone number, email address, and password.
• KYC Process (Identity Verification): Verification documents you submit upon request, such as a copy of your MyKad or bank statement — required to process withdrawals and comply with regulatory requirements.
• Financial Transactions: Information related to deposits made via Touch 'n Go, GrabPay, Boost, ShopeePay, DuitNow or FPX (Maybank2u, CIMB Clicks), as well as any withdrawal requests you submit.
• Gaming Activity: Data recorded automatically when you play slots such as Mahjong Ways 2, Egypt Treasure, Live Casino games such as Salon Prive BJ, or the fish shooting game All Star Fishing on 711cu.
• Customer Support Interactions: Records of communications between you and the 711cu support team via Live Chat, email, or any other provided channels.
• Cookies & Tracking Technologies: Technical data collected automatically via cookies, web beacons, and similar technologies when you browse the 711cu platform.

711cu uses the personal information collected solely for legitimate, necessary, and relevant purposes in connection with the delivery of platform services. The primary purposes for which your data is used are as follows:

• Creating and managing your 711cu member account, including the registration process, identity verification, and ongoing account maintenance.
• Processing your deposit and withdrawal transactions quickly and securely through your preferred Malaysian payment method.
• Providing responsive and effective customer support in Bahasa Malaysia via 24/7 Live Chat and email.
• Sending account-related information, security notifications, terms updates, and other important communications relevant to your use of the 711cu platform.
• Complying with applicable legal and regulatory requirements, including anti-money laundering (AML) obligations and KYC requirements.
• Detecting and preventing fraud, multiple account usage, platform abuse and other unlawful activities that may compromise the integrity of 711cu and the safety of other members.
• Improving and developing 711cu's products, services and user experience based on anonymised and aggregated data analysis.
• Sending relevant promotions, bonuses and personalised offers (only where you have given consent for marketing communications) related to games such as Mustang Trail, Ninja vs Samurai or Malaysian festive season promotions.

711cu does not use member data for purposes unrelated to the provision of platform services. Any new use of your data not covered by this policy will require your explicit consent beforehand.

711cu does not sell, rent, or disclose members' personal information to any third party for marketing, business, or commercial purposes. This is our absolute commitment to every 711cu member, without exception.

However, under very limited and specific circumstances, 711cu may need to share your information with the following parties for legitimate purposes:

• Payment Processors: Transaction information is shared with payment gateways (Touch 'n Go, GrabPay, DuitNow, FPX, and others) solely for the purpose of processing your deposits and withdrawals. All our payment partners are licensed entities that comply with PCI-DSS security standards.
• IT Service Providers: Technical companies that assist us in operating the platform infrastructure, secure data storage and related services required for 711cu's operations — all bound by strict confidentiality agreements.
• Legal Authorities: When required by Malaysian law or a valid court order, 711cu may be obliged to disclose certain information to the relevant authorities. This is done only when no other lawful option exists and strictly to the extent necessary.
• Regulatory Bodies: Information required to comply with the licensing and regulatory obligations associated with 711cu's operations as a licensed online entertainment platform.

In all of the above situations, 711cu discloses only the information that is strictly necessary and takes all reasonable steps to ensure that the receiving party handles it with the same level of security and confidentiality as our own standards.

711cu continuously invests in the latest cybersecurity infrastructure to ensure members' data remains protected at all times. Key security measures we employ include:

• 256-bit SSL Encryption: All communications between your browser and 711cu's servers are encrypted using the latest SSL/TLS standards — the same technology used by Malaysia's major banks such as Maybank and CIMB to secure online transactions.
• Password Encryption: Your 711cu account password is never stored in plain text. We use strong one-way hashing algorithms — even 711cu's internal team cannot read your password.
• Two-Factor Authentication (2FA): 711cu offers two-factor authentication as an added layer of security when logging in — we strongly encourage all members to enable this feature.
• 24/7 Security Monitoring: Our automated monitoring system runs around the clock to detect suspicious activity, unauthorised login attempts, and potential security threats in real time.
• Regular Security Audits: 711cu's infrastructure and systems undergo regular security assessments and penetration testing conducted by independent cybersecurity experts throughout the year.
• Internal Access Controls: Access to members' personal data within 711cu is strictly limited on a "need-to-know" basis — only staff who require access to carry out their duties are permitted.

While 711cu takes all reasonable security measures, no system can be guaranteed 100% secure against every threat. You also play an important role in keeping your account safe — do not share your password, avoid logging in from public devices without protection, and contact us immediately if you suspect any suspicious activity on your 711cu account.

Like most modern websites and online platforms, 711cu uses cookies and similar tracking technologies to enhance the user experience and ensure the platform performs optimally. Below is an explanation of what we use and why:

Essential Cookies (Required): These cookies are essential for the basic functionality of the 711cu platform — including maintaining your login session, remembering your language preferences, and managing session security. Without them, the platform cannot function properly. This type of cookie cannot be disabled.

Performance & Analytics Cookies: We use analytics cookies to understand how members interact with the 711cu platform — which pages are visited most, which games are most popular (such as Mahjong Ways 2 or 9 Masks of Fire) and where technical issues need to be addressed. This data is anonymised and cannot be used to identify you personally.

Functional Cookies: These cookies allow 711cu to remember your preferences — such as display settings, favourite games, and language choices — so your experience feels more personalised and comfortable every time you return to the platform.

As a 711cu member and an individual whose personal data we handle, you hold important rights over your information. 711cu is committed to making it easy for you to exercise these rights without any difficulty:

To exercise any of the rights above, please contact the 711cu support team by email at [email protected] or via 24/7 Live Chat. Include your account details (username and registered email) along with the specific right you wish to exercise. 711cu will respond and take action within a reasonable timeframe, typically no more than 30 calendar days for complex requests.

711cu practises a data minimisation principle — we retain your personal information only for as long as necessary to fulfil the purposes set out in this Privacy Policy or as required by applicable law.

Generally, active account information is retained for as long as your 711cu account remains active. Once an account is closed, 711cu retains certain records (primarily financial transaction records and KYC communications) for the period required under applicable Malaysian law — typically between five and seven years — before being permanently and securely deleted.

Information collected for fraud prevention purposes may be retained for a longer period where any investigation or legal proceedings are ongoing. Data that has been fully anonymised and can no longer be linked to any individual may be retained indefinitely for analytics and platform improvement purposes at 711cu.

711cu reserves the right to update or amend this Privacy Policy from time to time in response to changes in law, technology, or our operational practices. Members will be notified of any significant changes via email or in-platform notifications. The "Last Updated" date at the top of this document reflects when the latest version takes effect.

Your continued use of the 711cu platform after any changes to the Privacy Policy are published will be taken as your acceptance of the updated terms. If you do not agree with any changes, you have the right to close your 711cu account and stop using the platform.

If you have any questions, concerns, or complaints regarding this Privacy Policy or the way 711cu handles your personal data, please don't hesitate to reach out to us. Our Bahasa Malaysia-speaking support team is always ready to help you understand your rights and address any privacy issues promptly and professionally:

• Email: [email protected] — response within 1–4 hours
• Live Chat 24/7 — instant responses, available around the clock including Malaysian public holidays
• Response time: under 2 minutes via Live Chat, 1–4 hours via email